As a leading provider of financial services, Charles Schwab conducted a survey of Hong Kong Rising Affluent Financial Well-Being Index, aiming to track shifting perceptions and investment behaviors among the people who are driving Hong Kong’s economic future. The 2019 Index is the first survey into this important powerhouse of the Hong Kong economy.
Curious Blue
#189FDA
Spindle
#BBE1EE
Swamp Green
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Buttercup
#F7AA1A
Chestnut Rose
#CB6D61
Color Palette
Enhancing brand style
Curious blue is used as Charles Schwab’s brand color throughout the brochure. And as a survey result brochure, secondary colors are used in its infographic to present data in a comprehensive way.
Infographics
Presenting data and facts
The 2019 Index used a fair amount of infographics to showcase the suvey result. Different colors and icons are used to differentiate different categories and age groups. Different charts are used and designed to display different types of data, all in the purpose of enhancing brand identity, and a reader-friendly experience.
