Deliverables

Packaging redesign for traditional grains that targets a young group of audience.

Client

DaoYinGu (道隐谷)

Year

2018

Customized Illustration

Illustration is created for this product to make a traditional grain stand out to its targeted audience. The four different colors in the illustration showcase the four types of millet contained in the gift box.

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Font Choice

Chinese hand-writing fonts are used for this design. For the main title, “CaoShu”, which is more scribble,  is used for its eye-catching style. For smaller texts such as subtitles and net weight, “XingShu” is used for higher readability.

Ready for Print

The file sent to factory for print, with folding method, material and print technique specified.

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